Anything creative is an art form and is subjective; hence a straight forward definition is difficult.
What is not creative writing?
This is easily explained than what is creative writing. Written content that simply conveys information cannot be called creative writing.
What is creative writing?
By the above logic, all works of fiction be it a short story, memoir, novel, or a kid’s picture book are works of creative writing.
Poetry is creative writing in verse. So are playwriting, screenwriting, drama etc forms of creative writing.
Creative writing requires the writer to travel uncharted territory in the realms of fantasy creating alternative worlds, strange characters, giving life to inanimate things and emotions.
Shades of Grey
Often the obvious is easy to define. Likewise it will be hard to pin down works in journalism, essays, memoirs and biographies as strictly non creative or creative.
A piece of news may not be considered creative writing but a feature or editorial has a big element in creativity.
A biography written with such a personal touch that it takes right into the life of the character must have a lot of creative zeal.
When nonfiction transcends the boundaries of style, excellent research and approach and when it is written with a personal approach instead of merely factual, it becomes creative.
- Creative Writing – Refocused and Recharged (creativewritingibiza.com)